OVERVIEW
Our Vision
Henroid Advisory Group LLC specializes in food service consulting and sustainability, focusing on effective operations and team empowerment. Our goal is to support health organizations with tailored strategies that drive success.
OFFERINGS
Our comprehensive consulting services are designed to guide healthcare organizations towards sustainable practices and efficient food service operations.
Consulting
Expert Support
Our operations consulting services help identify inefficiencies and implement best practices for improved results across your organization.
Feasibility Analysis
Strategic Analysis
We conduct detailed feasibility analyses to assess potential projects, ensuring that investments align with your goals and resources.
Assessment
Program Assessment
Evaluating the effectiveness and impact of a program to ensure it achieves its intended goals and continuously improves.
Integration
Solutions
Seamless Solutions
Through effective service integration, we assist in improving existing systems and processes, leading to better service delivery and customer satisfaction.
Seamless Solutions
Through effective service integration, we assist in improving existing systems and processes, leading to better service delivery and customer satisfaction.
Technology
Implementation
Adoption and Implementation
Leveraging existing or new technologies, we can help you better maximize systems such existing food and nutrition or point of sale, systems, implement new options like self-service meal ordering, and innovative technology such as artificial intelligence or robotics.
Meal Service
Market Analysis
Design
Design your meal service program to maximize your patient, resident, and customer satisfaction within your budget.
Working with your team and vendor partners, we can develop innovative solutions within your resources and capabilities to improve meal service options.
Analysis
Current marketplace analysis
Discover opportunities by evaluating niche opportunities in the marketplace for your product(s) or service(s) with our assistance.
About Dan.
Dan is an experienced food and sustainability professional. With more than 30 years experience, he is an industry leader in noncommercial foodservice specializing in healthcare foodservice. Most recently at the University of California, San Francisco (UCSF) Health system as the system director for nutrition and food services from 2006 to 2025. He was responsible for leading food and nutrition operations across the system including patient dining, retail food service including 5 cafes, 3 convenience stores, 3 coffee shops, catering and conference services, and 5 gift shops. He also was responsible for inpatient and outpatient nutrition services across the system. With the team, he was responsible for a number of innovations and award winning concepts cafes and coffee shops and patient meal ordering with integration with interactive patient care systems and self-service ordering on personal devices. He has numerous awards including the IFMA Silver Plate (healthcare) and the Association for Healthcare Food Service (AHF) Lifetime Achievement Award.
In addition to the food and nutrition role, he served as the sustainability officer for the entire health system. He was responsible for coordinating various subject matter experts across UCSF Health to work towards industry best practices and University of California sustainability standards. He led UCSF Health to recognition from Practice Greenhealth for sustainability excellence for 15 consecutive years from 2010 to 2025. He also served as the Vice Chair for the University of California Health Coordinating Committee on Sustainability.
He is a dietitian by training with doctoral work in hospitality management from Iowa State University, a masters degree in food and nutrition from Southern Illinois University at Carbondale, and bachelor's degree in dietetics from Bradley University. He also has held academic appointments at UCSF, Iowa State University, Rush University, and the University of Missouri at Columbia.
